Andrew Hart Morcheles, Founder of DURA
BS, INTEGRATIVE BIOLOGY
CSCS, CPT, FNS, TPC

My expertise is in total physical fitness - the optimization of metabolic health, performance, longevity and beauty. My company, DURA, has been serving individual clients and corporate teams since 2015.

I received a bachelor’s degree in integrative biology from Skidmore College and have since earned national accreditation as a Certified Strength and Conditioning Specialist, Certified Personal Trainer, and Certified Nutrition Specialist, along with various additional certifications relevant to the field.

Prior to founding DURA, I trained for six years at Equinox Fitness Clubs in New York City, achieving Tier X status and gaining world-class coaching experience the most expectant clientele. After the Covid pandemic necessitated my transition to virtual coaching, I embraced the concept, and relocated to Charleston, South Carolina, replacing city life with nature and sunlight. I currently work in-person with local clients, and virtually with clients from all over the world.

Training countless regular folk, Fortune 500 executives, celebrities, professional athletes, and corporate teams for nearly a decade, along with obsessive study and research, have garnered me mastery of the fitness lifestyle and a love of teaching how to optimize health and performance in any environment.

I guarantee success, and pride myself on my availability and reliability. By hiring me, you join an exclusive group of high performers that understand that total physical fitness is the cornerstone of a good life.

By combining the right information with the proper actions, the DURA Protocol will empower you to rapidly achieve your goals in health and fitness.